The Chapar

The Chapar

For The Chapar, an e-commerce personal styling service for men, Essential Studio produced two 56-page publications which were distributed nationwide. Through brand-to-hand distribution at London’s major underground stations, we were able to strategically target new audiences for The Chapar, and through distributing the publications with all online orders, they acted as an added value product for its existing client base. This resulted in a highly successful campaign which raised the profile of the brand across the UK.

Services Supplied

  • Content creation (editorial)
  • Copywriting
  • Graphic design
  • Publishing
  • Targeted distribution

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