We assisted in the launch of Selina’s UK sites in Liverpool, Manchester, Birmingham, Glasgow and London. We devised the concepts for each site, from outlining the property’s spaces to advising on design and potential target audiences, using our extensive knowledge of the UK hospitality market to make recommendations.

Alongside this, we created visual content for the brand which then compiled into a social media strategy actioned by Essential Studio. This involved the planning and direction of on-site photoshoots to collect content, which was then edited and collated into monthly calendars.

Essential Studio also produced a run of 5,000 eight-page newspapers for Selina which were used to promote the brand and publicise their launch events in Liverpool, Manchester and Birmingham. All written content was produced in-house by Essential Studio and featured city guides, interviews with staff, and editorials to introduce the brand to the UK.

Services Supplied

  • Concept planning
  • Content creation (editorial and photography)
  • Social media management
  • Data insight reporting
  • Graphic design
  • Copywriting
  • Publishing

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