Essential Studio were appointed to develop the branding for PINS Social Club, a new bowling alley, bar and live music venue based in Liverpool. This involved initially producing a brand toolkit which included typography, logos, examples of tone of voice, colour palettes, mood boards and the brand narrative, all of which PINS Social Club was then developed around.
Pins Social Club
We also created content in the form of photography and videography, produced copy for the website in line with the brand’s tone of voice, developed an eight-page corporate brochure which was used to market the venue across Liverpool, managed the brand’s social media channels, designed and commissioned the artwork for the venue’s interior, and organised press and influencer events in order to promote the venue online and across social channels.
- Brand development
- Creative strategy
- Content creation
- Graphic design
- Customer activation
- Press and influencer engagement