Masons All Day Kitchen & Bar

Masons All Day Kitchen & Bar

Essential Studio were appointed to develop the branding for Mason’s, a bar and restaurant in Liverpool city centre. This involved initially producing a brand toolkit which included typography, logos, examples of tone of voice, colour palettes, mood boards and the brand narrative, all of which Mason’s was then built around.

We also created visual content for Mason’s, from photography and graphics which were optimised for their social media channels, to artwork for physical marketing materials such as posters, flyers and window vinyls. We also produced copy for their website, managed all of the brand’s social media accounts, reported on reach and engagement across their platforms, and managed collaborations and events with high profile lifestyle brands.

Services Supplied

  • Brand development
  • Creative strategy
  • Content creation (photography and videography)
  • Copywriting
  • Graphic design
  • Customer activations
  • Social media management
  • Data insight reporting

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