During our partnership with La Marzocco, we organised a series of in-store activations, from panel talks in the south-east of England to coffee pop-up events in Tessuti stores across the north of England. These events promoted the brand across the country and were followed up with coverage in The Essential Journal, both in print and online, featuring photography produced by Essential Studio. Alongside this, the brand also received a full page advertisement in each issue of the publication.
- Content creation (editorial and photography)
- Advertising placement
- Customer activation