For the launch of his inaugural fashion line Ché, we supported model and creative director Oliver Cheshire with the planning, management and execution of a shoot in Dover. We collected photo and video content which was then promoted online through The Essential Journal website and social media channels. This content was also run in conjunction with a cover story in The Essential Journal, interviewing Oliver Cheshire and exploring the unique, sustainable approach that Ché Studios implement.
- Content creation (video, photography)
- Art direction
- Customer engagement