Working with Ben Sherman on a lengthy campaign in The Essential Journal, we produced a series of editorials showcasing particular iconic items in their range, from the gingham shirt to the polo. These editorials highlighted the brand’s near-six-decade history of producing quality garments and aided in solidifying their reputation as an exemplary heritage brand.
In addition to this, we also produced features on the brand’s partnership with the PRS Foundation’s Momentum Music Fund, putting the spotlight on up-and-coming and established musicians and bands whose image embodied the counter-cultural ethos of Ben Sherman. All of these editorials were supplemented by photography produced by Essential Studio and double page adverts featured within The Essential Journal.
- Content creation (editorial and photography)
- Advertising placement